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Understanding Consumers of Food Products

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Por: R$ 1.119,00 Em 2x de: R$ 559,50 No boleto: R$ 1.119,00

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Data Lançamento:
06/02/2015
Prazo de entrega de 70 dias
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Sinopse

In order for food businesses, scientists and policy makers to develop successful products, services and policies, it is essential that they understand food consumers and how they decide which products to buy. Food consumer behaviour is the result ofvarious factors, including the motivations of different consumers, the attributes of specific foods, and the environment in which food choices occur. Recognising diversity between individual consumers, different stages of life, and different cultural contexts is increasingly important as markets become increasingly diverse and international.<br><br>The book begins with a comprehensive introduction and analysis of the key drivers of consumer food choices, such as the environment and sensory product features. Part two examines the role of consumers' attitudes towards quality and marketing, and their views on food preparation and technology. Part three covers cultural and individual differences in food choice as well as addressing potentiallyinfluential factors such as age and gender. Important topics such as public health and methods to change consumers' preferences for unhealthy foods are discussed in part four. The final section concludes with advice on developing coherent safety policies and the consumers' responsibility for food production and consumption.<br><br>Understanding consumers of food products is a standard reference for all those in the food industry concerned with product development and regulation.<ul><li>Develop an understanding of buyer behaviour to assist developing successful products</li><li>Recognise the diversity between consumers and learn how to cater for their needs</li><li>Covers cultural and individual differences in food choice</li></ul>

Ficha técnica

Código de barras:
9781845690090
Dimensões:
25.00cm x 19.00cm x 1.00cm
Marca:
Woodhead Publishing Limited
Idioma:
Inglês
ISBN13:
9781845690090
Número de páginas:
696
Peso:
2.000 kg
Ano de publicação:
2015
Encadernação:
Capa Dura