Strategic Thinking for Advertising Creatives
Strategic thinking is central to creating a successful advertising campaign, yet it is rarely taught systematically. This book enables advertising creatives to formulate a clear brief and to think strategically.<br><br>Structured according to the 11essential elements of a classic advertising brief, it offers a simple, clear, universal template against which the student or young creative can map his or her current project, and learn to understand the key elements that make up a strong brief. Atthe end of each chapter, the reader uses the knowledge they have just gained on a hypothetical project, so that by the end of the book, they have employed each of the 11 essential elements and formed their own creative brief.<br><br>Featuring international examples of current and classic campaigns, <em>Strategic Thinking for Advertising Creatives</em? is a primer in classic advertising techniques and shows how these core principles are being adapted online.
- Código de barras:
- 25.00cm x 18.00cm x 2.00cm
- LAURENCE KING PUBLISHING LTD
- 0.58 kg