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Strategic Thinking for Advertising Creatives

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Autor:
Alice Kavounas Taylor (veja mais livros deste autor)
Editora:
LAURENCE KING PUBLISHING LTD(veja mais livros desta editora)

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Sinopse

Strategic thinking is central to creating a successful advertising campaign, yet it is rarely taught systematically. This book enables advertising creatives to formulate a clear brief and to think strategically.<br><br>Structured according to the 11essential elements of a classic advertising brief, it offers a simple, clear, universal template against which the student or young creative can map his or her current project, and learn to understand the key elements that make up a strong brief. Atthe end of each chapter, the reader uses the knowledge they have just gained on a hypothetical project, so that by the end of the book, they have employed each of the 11 essential elements and formed their own creative brief.<br><br>Featuring international examples of current and classic campaigns, <em>Strategic Thinking for Advertising Creatives</em? is a primer in classic advertising techniques and shows how these core principles are being adapted online.

Ficha técnica

Código de barras:
9781780672731
Dimensões:
25.00cm x 18.00cm x 2.00cm
Marca:
LAURENCE KING PUBLISHING LTD
Idioma:
Inglês
ISBN13:
9781780672731
Peso:
0.58 kg
Encadernação:
Brochura