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Pharmacies

Mais informações
Autor:
Chris Van Uffelen (veja mais livros deste autor)
Editora:
Braun Publishing AG(veja mais livros desta editora)

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Sinopse

Pharmacies constitute a special form of commercial architecture. The market for medicines, which is heavily regulated in most countries, has led to a veritable competition of the atmosphere of space: since where product and price can no longer provide a competitive advantage, customer loyalty must be created with other means. In addition to professional competence and familiarity with the customers, that becomes above all the ambiance. That in turn translates to the modern and hygienic pharmacy, together with a friendly and assuring spatial experience. The selected examples show the design sophistication with which pharmacies today, from a functional as well as atmospheric standpoint, set themselves apart from the historical chemists shelves and the competitors.

Ficha técnica

Código de barras:
9783037680964
Dimensões:
27.00cm x 21.00cm x 2.00cm
Marca:
Braun Publishing AG
Idioma:
Inglês
ISBN13:
9783037680964
Número de páginas:
250
Peso:
1.90 kg
Encadernação:
Capa Dura
Ilustração:
450 colour illustrations