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Inside the Rolls-Royce & Bentley Styling Department 1971 to 2001

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Autor:
Graham Hull (veja mais livros deste autor)
Editora:
Veloce Publishing Limited(veja mais livros desta editora)

Por: R$ 278,78 Em 2x de: R$ 139,39 No boleto: R$ 278,78

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Sinopse

From a small design team working on the Silver Spirit/Mulsanne, to becoming Chief Stylist, Graham Hull peels back the curtain on an idiosyncratic institution during his time at Crewe. Throwing light on a factory motivated as much by pride as the bottom-line, all of the projects - whether production, special commission, or aborted designs - are covered, and the often unique styling process is explored. This process was a key element in the resurgence of the dormant Bentley marque, that, with its fortunes on the rise, became the star of the Geneva Motor Show, attracting commissions from wealthy enthusiasts for totally bespoke vehicles. Founding fathers Royce and Rolls melded engineering with marketing, but as marketing took over, this union fractured. The drama of how this British institution was divided between BMW and VW, and how aesthetic design, never cherished by British management, was increasingly recognised, is fundamental to the story. The bewildering number of projects during the 1990s is a genuine eye-opener and a phenomena that demanded unique people, skills, and facilities.

Ficha técnica

Código de barras:
9781845846015
Dimensões:
26.00cm x 22.00cm x 2.00cm
Marca:
Veloce Publishing Limited
Idioma:
Inglês
ISBN:
184584601X
ISBN13:
9781845846015
Número de páginas:
176
Peso:
0.960 kg
Encadernação:
Capa Dura
Ilustração:
Illustrated