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Copy Paste

Mais informações
Autor:
Joe La Pompe (veja mais livros deste autor)
Editora:
Die Gestalten Verlag GmbH & Co. KG(veja mais livros desta editora)

Por: R$ 225,15 Em 2x de: R$ 112,58 No boleto: R$ 213,89

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Prazo de entrega de 70 dias
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Sinopse

Books about advertising are, more often than not, supposed to act as sources of inspiration. Copy Paste daringly takes the opposite tack. It is not that the hoards of adverts compiled here are lacking in artistic merit. Au Contraire! The showcased advertisements have been presented at major industry conferences and have won prestigious awards. Another common trait among the campaigns that Copy Paste presents is that all of them are reproductions. Whether that is the result of deliberate plagiarism or unlucky coincidence remains an open question. Copy Paste provides the images and allows the reader to make the judgment call. A visual lesson in originality: selected campaigns possess unique hashtags that allow readers to interact with Joe la Pompe?s extensive research, cast their opinion online, and make their own judgements.
Copy Paste, Joe la Pompe?s third book, campaigns for more creativity. Through over six hundred ad campaigns featuring under three hundred original concepts, the volume begs the question: coincidence, phenomenon, or shameless plagiarism? To decide, you will have to read it ? at least twice.

Ficha técnica

Código de barras:
9783899556902
Dimensões:
31.00cm x 23.00cm x 2.00cm
Marca:
Die Gestalten Verlag GmbH & Co. KG
Idioma:
Inglês
ISBN:
3899556909
ISBN13:
9783899556902
Número de páginas:
228
Peso:
1.40 kg
Encadernação:
Capa Dura
Ilustração:
Full color