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Advertising Today

Mais informações
Autor:
Warren Berger (veja mais livros deste autor)
Editora:
PHAIDON PRESS INC.(veja mais livros desta editora)

Por: R$ 197,30 Em 2x de: R$ 98,65 No boleto: R$ 187,44

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Prazo de entrega de 70 dias
Consulte aqui o valor do frete e prazo de entrega do produto
Opção de parcelamento via cartão de crédito
  • 1x de R$ 197,30 sem juros
  • 2x de R$ 98,65 sem juros
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Sinopse

Far more than a means of moving merchandise, advertising has become increasingly recognized not only as an art form in itself, but also as a defining element of popular culture. Advertising Today provides a thematic overview of the evolution of advertising around the world over the past 30 years, charting influences from the political and social upheavals of the 1960s to the revolution of the internet in the 1990s. Each chapter includes an intimate interview with a key figure in advertising - including Oliviero Toscani of the controversial Benetton campaigns, American-Express spokesperson Jerry Seinfeld, and John Hegarty of Bartle Boyle Hegarty, the creator of the world-famous Levis ads. In analysing specific advertisements, the book simultaneously acts as a history of global pop culture and a record of the social, cultural and geo-political temperature changes that affect our image-saturated environment. Included are over 500 advertisements originally seen in a wide range of media: print, television, billboards, the internet and even very recent, so-called 'guerrilla' advertising, in which practically anything (pieces of fruit, sand dunes on a beach, pavements) can act as a surface for promoting a product.

Ficha técnica

Código de barras:
9780714843872
Dimensões:
29.00cm x 25.00cm x 1.00cm
Marca:
PHAIDON PRESS INC.
Idioma:
Inglês
ISBN13:
9780714843872
Número de páginas:
512
Peso:
2.74 kg
Encadernação:
Brochura