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20th Century. Alcohol e Tobacco Ads

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Autor:
Steven Heller (veja mais livros deste autor)
Editora:
TASCHEN ESPANA(veja mais livros desta editora)

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Sinopse

Century?s Worth of Pleasure and Pause
Selling the most delicious vices

Vices or virtues: drinking and smoking provided marketers with products to be forged into visual feasts. In this lush compendium of advertisements, we explore how depictions of these commodities spanned from the elegant to the offbeat, revealing how manufacturers prodded their customers throughout the 20th century to imbibe and inhale.

Each era?s alcohol and tobacco trends are exuberantly captured page after page, with brand images woven into American popular culture so effectively that almost anyone could identify such icons as the Marlboro Man or Spuds MacKenzie, figures so familiar they could appear in ads without the product itself. Other advertisers devised clever and subliminal approaches to selling their wares, as the wildly successful Absolut campaign confirmed. Even doctors contributed to a perverse version of propaganda, testifying that smoking could calm your nerves and soothe your throat, while hailing liquor as an elixir capable of bringing social success.

Whether you savor these visual delights, or enjoy inhaling and wallowing in forbidden pleasures, you will certainly be thrilled by this exploration of a decidedly vibrant?and sometimes controversial?chapter of advertising history.

?This excellent series never fails to amuse? A wonderful selection of the kitsch and the bizarre.?
? Creative Review, London

Ficha técnica

Código de barras:
9783836566520
Dimensões:
31.00cm x 25.00cm x 3.00cm
Marca:
TASCHEN ESPANA
Idioma:
Alemão / Francês / Inglês
ISBN:
3836566524
ISBN13:
9783836566520
Número de páginas:
392
Peso:
2.40 kg
Encadernação:
Capa Dura
Ilustração:
Ilustrado