A sourcebook of 1950s fashion print, this book covers the heyday of postwar design where an analytical approach to design, with a lightness and freshness, combined with whimsical imagery and idiosyncratic subject matter. The designs and influences of the print gurus of the time - Lucienne Day, Robert Stewart and Maija Isola of Marimekko - are all covered. The creativity of the period - the beginning of the atomic age - is given full expression in this book of hundreds of designs. It is an essential sourcebook for contemporary design practitioners and students. The book contains exclusive illustrations and original artwork from designers as well as finished prints. Each short chapter introduction is followed by a range of illustrations withcaptions to give provenance and relevance.